Digital Tracking, Consumer Insights & Content Analysis
Discover the truth, find your signal.
"YouGov Signal is one of the most useful tools to understand and portray the performance of TV programs pre and post airing throughout key territories. The platform helps me on a daily basis, and it is an immense pleasure to work with a very attentive, responsive and transparent team."
Francois Vallerian, Vice President, Research & Insights, CBS Studios International
46+ Digital & Social Data Feeds
Digital & Social Data Feeds
Dynamic metrics applied across Facebook, Twitter, Instagram, Youtube, RED, IMDB, Product Reviews, Search, News, and many more
39 Countries
Countries
We crawl global data across 39 different geographies across four different languages: English, French, German and Spanish
8,500+ Tracked Entities
Tracked Entities
Brands, Products, People, TV shows, Movies, Topics and adding more every day at no additional cost
What Makes YouGov Signal Different
Simply tracking digital and social data sources is not enough to discover meaningful insights into the opinions expressed by people online. The YouGov Signal platform collects data from all relevant sources and aggregates the stats into digestible quantitative metrics. We thoroughly analyze the text and conversation so that you can immediately pull insights - and find the signal in the noise. With our dedicated team of data scientists assigned to your account, its like having an entire new team of researchers. In other words, we do the searching so you don't have to.
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Digital Tracking
As a proxy for ratings data, YouGov Signal offers its clients the full range of digital and social data across all social media, search and news data. Pre-release and post-release data delivered to you in easily digestible and actionable insights.
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Leveraging YouGov's Panel & Global Insights
YouGov Signal is part of YouGov's suite of products. With a panel of 8.4 million members, YouGov is the largest global public opinion and data company with the richest and most in depth data. Unlike every other social intelligence tool we are able leverage this data to enrich our insights and provide holistic analytics to our clients. Our demographic tool uses this panel data to forecast demographic insights in near real-time.
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With an accuracy rate of 93% we provide sentiment that isn’t B.S now in English, French, German & Spanish
Why is ours so good?
Our supervised Natural Language Processing (NLP) model uses modern, state-of-the-art deep-learning models, and training sets carefully labelled by humans through a unique process we developed.
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Weekly Custom Reporting
As part of YouGov's full-service promise YouGov Signal offers agency-like professional services to our clients, at no additional cost. We do the searching for you, both by having unlimited access to our team of expert data scientists and with custom reporting. Each client is at a minimum assigned a dedicated Client Services Manager, a Data Researcher and Analyst and has access to YouGov's expertise to get the most out of our data. Brand analysis, DOD, Wrap/Performance and International Tracking Reports are all examples of the kind of hands-on services we offer our clients on a weekly basis.
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Industry Specific Sentiment & Topic Analysis
Few digital and social listening tools allow you to understand customer needs down to a feature level. Even fewer break these insights out by filtering against sector-specific topics. Using sentiment & topic analysis YouGov Signal can identify and pull out insights for any product or SKU regardless of the sector and customize the filters to fit your needs.
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Consumer Insights
Cutting Edge Text Analysis, Brand Affinities & Demographics. YouGov Signal offers a legitimate capture of audience valence as well as age/gender demographics and brand affinities for all audiences.
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Multi-Platform Content & Program Tracking
Measure pre-release data to gauge the anticipation and performance of any show regardless of distribution channel to gauge consumer attitude and viewership. Select any time frame or network to compare historical data to new data
We are proud to work with
Why Our Clients Use Us
Diagnostic Digital Analytics
See the 360 digital view across news, social media, forums and review sites. Understand the values which resonate and which don’t with your audience and fans.
Pre-Release Interest
Track data before launch or IP even before it becomes a title or movie.
Campaign Analysis
Track every major piece of online and offline marketing to gauge performance and optimize ongoing ad spend. Our data helps you understand what is and is not working.
Trailer & Post-Level Analysis
Dive into any online posts to understand what it is that makes one trailer resonate and another not. Apply these insights to improve your entire marketing strategy or omni-channel approach.
Benchmarking
Track not only your own brands and products but also those of all of your competitors. Identify the best insights from them as well as learn from their mishaps. Also benchmark yourself and keep score against your industry as a whole.
Audience Breakdown
YouGov Signal Audience Breakdown involves identifying the "who" behind the conversation analysis we are conducting. This allows researchers and marketers to adapt their language to the right attitudes, and beliefs. This more audience-centered approach has a direct correlation to campaign effectiveness and conversion rate for our clients. .
The YouGov Family
YouGov Signal sits among the world-class data products of YouGov. Full Service research, powered by the world's largest connected data set. Being part of the YouGov Family means our clients benefit from a global company with the best data and the best tools, superior customer service and unprecedented access to the largest number of insights in market research.
Yougov Signal
Aggregated Digital Insights
Aggregated Data
The full range of digital and social data across all social media, search and news platforms monitoring 40+ metrics.
Sentiment & Conversation Analysis
Capture real-time valence & emotional responses
Direct
Redefining how audiences for advertising are built, used and valued
Consumers
Get rewarded when organisations use your data to target you with advertising.
Advertisers or Media Agencies
YouGov Direct is a fully-opted in, completely transparent and fraud-free audience platform. With granular and accurate profiling data we enable precise consumer targeting and turn advertising into a two way dialogue.
Data Products
Syndicated Research
Profiles
Audience segmentation analysis and discovery through rich, detailed, portrait of people's lives, updated weekly.
BrandIndex
Daily brand tracker measuring 1,740 brands across 16 key metrics.
Data Services
RealTime Online Survey Research
RealTime Surveys
Short custom surveys with 24 hr turnaround.
Field and Tab
Single Client surveys to reach custom target audiences.