Discover the truth, find your signal.

Digital Tracking, Consumer Insights & Content Analysis

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YouGov Signal featuring Stranger Things conversation data over the past 365 Days

"YouGov Signal is one of the most useful tools to understand and portray the performance of TV programs pre and post airing throughout key territories. The platform helps me on a daily basis, and it is an immense pleasure to work with a very attentive, responsive and transparent team." 

Francois Vallerian, Vice President, Research & Insights, CBS Studios International

46+ Digital & Social Data Feeds
Digital & Social Data Feeds

Dynamic metrics applied across Facebook, Twitter, Instagram, Youtube, RED, IMDB, Product Reviews, Search, News, and many more

39 Countries

We crawl global data across 39 different geographies across four different languages: English, French, German and Spanish

8,500+ Tracked Entities
Tracked Entities

Brands, Products, People, TV shows, Movies, Topics and adding more every day at no additional cost

What Makes YouGov Signal Different

Simply tracking digital and social data sources is not enough to discover meaningful insights into the opinions expressed by people online. The YouGov Signal platform collects data from all relevant sources and aggregates the stats into digestible quantitative metrics. We thoroughly analyze the text and conversation so that you can immediately pull insights - and find the signal in the noise. With our dedicated team of data scientists assigned to your account, its like having an entire new team of researchers. In other words, we do the searching so you don't have to.

  • Digital Tracking

    As a proxy for ratings data, YouGov Signal offers its clients the full range of digital and social data across all social media, search and news data. Pre-release and post-release data delivered to you in easily digestible and actionable insights.

    Digital Tracking
  • Leveraging YouGov's Panel & Global Insights

    YouGov Signal is part of YouGov's suite of products. With a panel of 8.4 million members, YouGov is the largest global public opinion and data company with the richest and most in depth data. Unlike every other social intelligence tool we are able leverage this data to enrich our insights and provide holistic analytics to our clients. Our demographic tool uses this panel data to forecast demographic insights in near real-time.

  • With an accuracy rate of 93% we provide sentiment that isn’t B.S now in English, French, German & Spanish

    Why is ours so good?

    Our supervised Natural Language Processing (NLP) model uses modern, state-of-the-art deep-learning models, and training sets carefully labelled by humans through a unique process we developed.

  • Weekly Custom Reporting

    As part of YouGov's full-service promise YouGov Signal offers agency-like professional services to our clients, at no additional cost. We do the searching for you, both by having unlimited access to our team of expert data scientists and with custom reporting. Each client is at a minimum assigned a dedicated Client Services Manager, a Data Researcher and Analyst and has access to YouGov's expertise to get the most out of our data. Brand analysis, DOD, Wrap/Performance and International Tracking Reports are all examples of the kind of hands-on services we offer our clients on a weekly basis.

    Custom Reporting
  • Industry Specific Sentiment & Topic Analysis

    Few digital and social listening tools allow you to understand customer needs down to a feature level. Even fewer break these insights out by filtering against sector-specific topics. Using sentiment & topic analysis YouGov Signal can identify and pull out insights for any product or SKU regardless of the sector and customize the filters to fit your needs.

  • Consumer Insights

    Cutting Edge Text Analysis, Brand Affinities & Demographics. YouGov Signal offers a legitimate capture of audience valence as well as age/gender demographics and brand affinities for all audiences.

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  • Multi-Platform Content & Program Tracking

    Measure pre-release data to gauge the anticipation and performance of any show regardless of distribution channel to gauge consumer attitude and viewership. Select any time frame or network to compare historical data to new data

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The YouGov Family

YouGov Signal sits among the world-class data products of YouGov. Full Service research, powered by the world's largest connected data set. Being part of the YouGov Family means our clients benefit from a global company with the best data and the best tools, superior customer service and unprecedented access to the largest number of insights in market research.

How can we help you? Reach out to our team of experts to discuss your needs further.

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