Digital Insights for Researchers, Marketers and Social Teams For Any Industry
Discover the truth, find your Signal.
YouGov Signal is a comprehensive analytics platform for tracking digital expression of opinions. We are industry agnostic, featuring the online data of thousands of brands, products, sports teams, games, actors, films and television shows. We aggregate all of this digital and social data into one place for our client, apply complex Machine Learning, text analysis, and competitive benchmarking to make sense of and contextualize everything. We pair this with agency-like customer service so you won't ever have to struggle to find your Signal in the noise.
46+ Digital & Social Data Feeds
Digital & Social Data Feeds
Dynamic metrics applied across Facebook, Twitter, Instagram, Youtube, RED, IMDB, Product Reviews, Search, News, and many more
39 Countries
Countries
We crawl global data across 39 different geographies
6,500+ Tracked Entities
Tracked Entities
Brands, Products, People, TV shows, Movies, Topics and adding more every day at no additional cost
What Makes YouGov Signal Different
Simply tracking digital and social data sources is not enough to discover meaningful insights into the opinions expressed by people online. The Signal platform collects data from all relevant sources and aggregates the stats into digestible quantitative metrics. We thoroughly analyze the text and conversation so that you can immediately pull insights - and find the Signal in the noise. With our dedicated team of data scientists assigned to your account, its like having an entire new team of researchers. In other words, we do the searching so you don't have to.
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Built For Unique Client Needs
Every client has slightly different needs and our insight extraction technology is built around this: dashboards and automated reports that can be configured to meet your needs, data sources that are specific to your industry, and custom topic analysis around the issues that are pertinent to you.
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Leveraging YouGov's Panel & Global Insights
Signal is part of YouGov's suite of products. With a panel of 6 million members, YouGov is the largest global public opinion and data company with the richest and most in depth data. Unlike every other social intelligence tool we are able leverage this data to enrich our insights and provide wholistic analytics to our clients.
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With an accuracy rate of 93% we provide sentiment that isn’t B.S.
Why is ours so good?
Our supervised Natural Language Processing (NLP) model uses modern, state-of-the-art deep-learning models, and training sets carefully labelled by humans through a unique process we developed.
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Full Service Offering
As part of YouGov's full-service promise Signal offers agency-like professional services to our clients, at no additional cost. We do the searching for you, both by having unlimited access to our team of expert data scientists and with custom reporting. Each client is at a minimum assigned a dedicated Client Services Manager, a Data Researcher and Analyst and has access to YouGov's expertise to get the most out of our data.
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Industry Specific Sentiment & Topic Analysis
Few digital and social listening tools allow you to understand customer needs down to a feature level. Even fewer break these insights out by filtering against sector-specific topics. Using sentiment & topic analysis Signal can identify and pull out insights for any product or SKU regardless of the sector and customize the filters to fit your needs.
We are proud to work with
Why Our Clients Use Us
Brand Analysis
See the 360 digital view of your brand across news, social media, forums and review sites. Understand the values which resonate and which don’t with your audience and fans.
Crisis Protection & Monitoring
Conduct crisis management tactics using our real time news, product reviews, and social coverage that helps you diagnose, react and respond to critical issues your customers and consumers care about.
Campaign Analysis
Track every major piece of online and offline marketing to gauge performance and optimize ongoing ad spend. Our data helps you understand what is and is not working.
Marketing Optimization
Dive into any online posts to understand what it is that makes one video resonate and another not. Apply these insights to improve your entire marketing strategy.
Benchmarking
Track not only your own brands and products but also those of all of your competitors. Identify the best insights from them as well as learn from their mishaps. Also benchmark yourself and keep score against your industry as a whole.
Audience Breakdown
Signal Audience Breakdown involves identifying the "who" behind the conversation analysis we are conducting. This allows researchers and marketers to adapt their language to the right attitudes, and beliefs. This more audience-centered approach has a direct correlation to campaign effectiveness and conversion rate for our clients. Coming soon.
The YouGov Family
Signal sits among the world-class data products of YouGov. Full Service research, powered by the world's largest connected data set. Being part of the YouGov Family means our clients benefit from a global company with the best data and the best tools, superior customer service and unprecedented access to the largest number of insights in market research.
Signal
Aggregated Digital Insights
Aggregated Data
The full range of digital and social data across all social media, search and news platforms monitoring 40+ metrics.
Sentiment & Conversation Analysis
Capture real-time valence & emotional responses
Data Services
RealTime Online Survey Research
RealTime Surveys
Short custom surveys with 24 hr turnaround.
Field and Tab
Single Client surveys to reach custom target audiences.
Data Products
Syndicated Research
Profiles
Audience segmentation analysis and discovery through rich, detailed, portrait of people's lives, updated weekly.
BrandIndex
Daily brand tracker measuring 1,900 brands across 16 key metrics.
Custom Research
Category Exports
Deliver cutting edge research with definitive insights: Qualitative, segmentation, advanced analytics