Understand Your Audience

Signal combines A.I. with digital, social, survey and marketing data to create insights, recommendations and strategies for our clients. We help discover your different audiences, track their demand for content, and market to them more efficiently.

Track

Track the performance of your Film, Actor, TV show, Product or Brand in real-time across 40+ territories. Leverage digital, user, social and survey data while segmenting your audiences by media habits and behavior in addition to age, gender etc. Understand the conversation, its sentiment and your own content’s performance across Facebook, Snapchat, Twitter, Instagram and YouTube.

Market

Our platform tracks the impact and marketing efficiency of every aspect of your marketing campaign, from a specific Instagram post to a broader-based PR strategy across targeted geographies. This online data can showcase the true performance of your marketing campaigns by measuring mentions, emotions, and other valuable metrics. We also identify and target specific consumers and audiences who will engage most with your future marketing efforts across all digital platforms.

Compare

Comparing and benchmarking the performance of a specific entity against that of its competitor has never been easier. Quickly uncover the truth behind how a Brand, TV Show, Movie or Actor is doing. Not only that, but comparing online consumer conversations of your entity to industry leaders or box-office high performers offers a deeper understanding of their perception with real-time insights. With the help of our supervised neural-network machine learning text analysis, brands can analyze online consumer conversations to uncover keywords, primary drivers, identify potential crises and learn what’s working and not working in wording and phrases.

Movies

  • Geographically Target Existing Audiences
  • Determine New Genre Descriptions
  • Compare & Forecast Performance of Movies & Actors
  • Optimize Content & Marketing Campaigns
  • Real-time Tracking Across 40+ Territories
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TV & Streaming

  • Real-Time Alerts & Feedback on Streaming & Episodic Content
  • Geographically Target Existing Audiences
  • Determine Audience Appetite
  • Sentiment & Keyword Analysis of Audience Feedback
  • Optimize Your Marketing Campaigns
  • Discover New Genre Descriptions & Topics
  • Real-time Tracking Across 40+ Territories
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Brands

  • Understand Your Brand’s Online Presence & Reputation
  • Expose Keywords Used To Describe Your Products & Brand
  • Track Specific Stakeholders & Pertinent Industry Topics
  • Discover New Audiences
  • Target Existing Audiences Via Product Analysis
  • Optimize Your Marketing Campaigns
  • Select Data Sources For Custom Research
  • Real-time Tracking Across 40+ Territories
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Sports

  • Optimize Your Fan Base & Track Athlete and Team Reputation
  • Track Events and Pertinent Industry Topics
  • Energize New Fan Bases
  • Optimize Your Marketing Campaigns & Ad Spend
  • Select Data Sources For Custom Research
  • Real-time Tracking Across 40+ Territories
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Games

  • Monitor Game Releases & Interactive Content
  • Track Key players and Target Global Undiscovered Brand Ambassadors
  • Understand Immediate Responses to Ad Campaigns
  • Decipher emotions behind community engagement
  • Configurable Text Analysis for Pertinent Industry Topics
  • Real-time Tracking Across 40+ Territories
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We are proud to work with:

Web App

Our webapp gives you powerful tools to view, compare, and analyze all of your data.

Saved Views

Easily create, save and share useful views. The data keeps updating, allowing quickly keeping track of of how your content performance changes over time by returning to a saved view.

Reports

Our industry experts send out weekly reports that give you a comprehensive update on how your content is performing, interesting insights, and special events.