Trend & Marketplace Analysis
Signal can help understand the ecosystem of an entire sector, pre or post-launch of a specific content piece or partnership. Benchmark data & track individual brand lift, exposure, and share of voice in their sector.
Ad-Sales Marketplace Strategy Research (+6,500 Entities Across 50 Sectors)
Find out which campaigns resonated and which didn’t. Uncover what specifically inspired positive or negative sentiment and understand what makes your audience tick.
Optimization of Marketing Channels (Across 34+ Data Sources)
Our demographic, psychographic, and media consumption insights empower authentic audience analysis - and enable you to target the most fitting advertisers.
Effective Tracking of Any Digital Campaigns
Authentically gauge the efficacy and after-effect of client content and campaigns. Utilize our historical and real-time data to continuously improve strategy and enhance ad sales.
Insights to guide advertisement & promotional decisions
Streaming Shows (SVOD)
Compare performance of episodic and streaming show advertisements. Measure impact and popularity of shows pre-release.
Signal metrics such as Torrenting can show pre-release buzz in territories where rights have not yet been sold.
Ancillary Ratings Data
Signal data can be considered ancillary to ratings. Our platform displays total digital engagement as opposed to just viewership - and can prove useful in territories where ratings data is fallible or unavailable.
Catalogue Titles + Reboots
Track spikes in audience interest for catalogue titles - and plan effective ad-engagement.